In order to have relevant backlinks, you need to find sites that have authority and, of course, are relevant to your website or webpage. To make this easy, a backlink can pretty much be anything you can click and be taken to another website or webpage. Backlinks can also be embedded in videos or infographics. Therefore, you need to make sure your backlinks are relevant to your target audience when you are using them to build your practice.Ī backlink may look like an image, a piece of text such as (CLICK Here) or a URL. Since the SEO companies figured out ways to "game the system," known to some as linkspam, search engines continue to adapt their systems for ranking. Search engines often use the backlinks as indicators for determining a website or webpage's ranking, popularity and importance. Today, backlinks are significant in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website or page. Because this is relevant reading that you can apply in a few simple steps. Now, before I go too "techie" and for some, perhaps your eyes are starting to glaze over, give me just a few more minutes. A backlink is an incoming link to a website or web page. ![]() Before getting into a list of backlink sources, we need to understand how a backlink works.īacklinks can also be called incoming links, inbound links, in links or inward links. What I'm sharing with you are some no nonsense ways to secure your website ranking. By all means continue these efforts, especially if they are providing you customers. You may have spent some money on ads, SEO or coaching and experienced success for your efforts. That is why your message, target audience and strategy need to be clear. In fact, social media is becoming crowded with lots of mixed messages. Understanding what to look for and how to use the online tools will mean greater potential for success. Those may have worked the best in previous years, and by all means continue them if they are working, but online is where your new customers are spending time these days. I have heard of strategies such as lighting a candle and saying a prayer, word of mouth, postcard mailing, handing out flyers, running ads and more. However, the majority of therapists have no way of knowing how to make that happen. One of many things I have learned in 15+ years of working with massage business owners is you have one common need: to get more customers coming through the door. So, why not learn what the Fortune 500 companies are doing and mirror a strategy for your own practice? When you look for a mentor, teacher or advisor, who do you typically want to choose? Most want someone who has experience, knowledge and success achieving what you hope to achieve. ![]() ![]() You might be thinking, "Stephanie, I'm not a Fortune 500 company, I'm not even a company of 5." But let's adapt your mindset a bit. ![]() How do you secure your website ranking? The way that the fortune 500 companies are preserving their online presence is by building relevant backlinks. These tips I'm sharing are ways you can secure your rankings with the search engines against any future animal changes - panda, penguin or otherwise. Now, you will learn the best way to backlink to your website. In the March issue, I shared my best citation ranking sites and how to use reviews to assist your credibility and increase your rankings for your massage practice. Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.
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